A new partner…Cal Wineries
In the research I do as part of our business development group, I come across many different companies and sites that provide information/services/software/marketing opportunities for and about the wine business. I’m always looking for those that stand out - those that go above and beyond what others in their category are doing, or perhaps create their own category, because those are the companies we want to work with to help our winery clients sell more wine direct to the consumer.
One of my favorite new partners is Cal Wineries. I’m always impressed with the breadth of their content (which just keeps growing), the quality of their blog, the little touches that bring the appellations to life (check out their appellation maps), and their genuine interest in pushing the envelope to provide the features and services their users are looking for….and all of this on a site that’s a dream to navigate. They’ve managed to create a site with a large amount of content that is wonderfully minimalist, yet still effective, in its navigational design! Believe me, I’ve had to attempt to navigate some “frankensites” in my research, and theirs is a joy to peruse!
I’m very pleased that our winery clients can be associated with such a quality site. And be sure to keep checking back (www.calwineries.com)…they’ve got some great new ideas for services that they’ll be introducing that should be a big hit!