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April 24, 2008 | Email Marketing | WineDirect Admin

A few more email tips…

Email ideas and tips seem to be ever-changing. Below you’ll find a website link so that you can keep up on these changes, along with a few important tips.

Watch your subject line. Don’t over use upper case letters or punctuation. Make your subject line identifiable with your company and/or product. Avoid use of words like “FREE” or “CLICK HERE HERE NOW!” Instead use the word
‘complilmentary’ in place of ‘free,’ and ‘follow this link’ instead of ‘click here.’

Ensure your FROM email address is an email address that’s checked often. Even if you state in your email not to reply to this email address, it can happen. You want to help potential customers replying to this email address with any questions or issues they may have so they become return customers.

Personalize your emails when possible. Many email modules now have tags you can use to insert your customer first or last name. We all like to see our names in print, so take advantage of this option.

Add a note in your email that reads like this: Please add info@yourcompanyname.com to your address book to ensure our emails are delivered to your inbox. This will help avoid your email being sent to spam or junk folders.

You’ll find additional information here:
http://emailexperience.org


 

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