5 eCommerce Features You Can Take Advantage of Now: Feature 5
Today’s post, the final one in the series, is about QR Codes. As always, you can contact your Account Manager or our Sales Team for more information on any of these features.
Feature Number Five: QR Codes
There is a lot of buzz about QR codes in the wine industry right now. Understandably so, when you start to think about the many marketing uses for them. Pick up any magazine these days and you’ll see QR codes in product advertisements. I’ve also seen or heard of them being used on product packaging, in-store promotions, and even billboards.
One thing I bet you probably didn’t know is that if you use our eCommerce platform, a QR code generator is already a part of your admin panel. Just go to the “Marketing” tab of any product, page, or wine club in your admin panel.
Curious about who actually uses QR codes? Here’s a fun infographic from Mashable.
Scanning QR codes is easy for your consumers. It's what you do decide to do with them that will make all of the difference. Rather than sending customers to your winery's homepage, try something fun and creative. I’ve seen a number of good articles or blog posts about their potential use in the wine industry. Here are a few I would recommend:
- The Vin65 Blog: Wine Marketing: QR Codes Reach The Main Stream?
- ENObytes: QR Wine Codes are All the Rage - the 2011 Prediction
- Winedustry: Cracking the QR Code - Engaging Your Customers
- Jacksonville Wine Guide: QR Codes in the Wine Industry – Helping the Buying Experience