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Jim Agger
 
June 6, 2014 | eCommerce , Fulfillment/Shipping, WineDirect Products and Services | Jim Agger

3 Ways to Ship Wine During the Summer

Summer is a perfect time to sell more wine for holiday and birthday gifts and celebrations. These seasonal occasions are a tremendous opportunity to increase online wine sales. However, this raises questions about how to get this wine to customers across the country without affecting product quality. The long distance and hot temperatures can make this a difficult prospect, but fortunately, WineDirect has you covered so you can ship all year-round. Here's a look at wineries' summer shipping options:

Good
Wineries looking for a simple but effective solution to summer wine shipping can consider WineDirect's refrigerated line-haul. Your wine is picked and packed in California and will reach customers around the country in 5 to 7 business days without compromising the wine in transit. This option keeps shipping costs down and your wine temperature controlled.

Better
Cool-pack shipping is a cost-effective way to move wine across the country without a significant uptick in expenses. Cool packs can keep wine at the right temperature for up to 72 hours, compared to 48-hour gel packs in the past. Cool packs allow you to keep wine climate controlled while keeping the costs below air shipping. The packaging is specially designed so the refrigerant never comes into direct contact with your wine.

Best
The dual-center shipping model can help you wow your clients even more. By using our multiple ecommerce fulfillment facilities, you can reach more customers within a shorter period of time. You can also add cool packs to wine to protect the quality of your products. Strategically placed fulfillment centers enable you to reach nearly all shoppers within two business days. In fact, you will be able to deliver to some customers the day after they order. Considering the industry standard is 48 hours, next-day delivery can dramatically boost satisfaction and loyalty. Utilizing more than one facility allows you to reduce the number of shipping zones, which is a great cost-cutting move. This can help you offer shipping-included prices to consumers, which increases loyalty and retention.

Being prepared for all seasons ultimately allows you to better serve your customers and sell more wine. With a number of options suited to your winery's needs, you can extend your shipping season and create new opportunities to increase revenue. 

Contact a sales representative to learn more about how WineDirect's fulfillment solutions can accommodate the complex needs of your winery.

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