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WineDirect Blog

Joanne Grantz Anderson
 
September 18, 2014 | Joanne Grantz Anderson

Making the Most Comprehensive Digital Wine Marketing Strategy

In order to expand their business, many wineries have to think outside of their local regions.  Continue »

Time Posted: Sep 18, 2014 at 7:15 AM
Sheri Hebbeln
 
September 17, 2014 | Sheri Hebbeln

Marketing Tactics That Will Make Your Wine Store Bubble

It is one thing to run an incredible online wine store that caters to every customer's needs. It is another matter entirely to market it so people will actually visit it.  Continue »

Time Posted: Sep 17, 2014 at 6:45 AM
Matthew Mann
 
September 15, 2014 | Matthew Mann

INFOGRAPHIC: Simplifying a Complex Compliance Environment

At first glance, shipping wine direct to consumers can be a daunting prospect: 51 jurisdictions, 51 sets of rules. Throw in licenses, fees, reports and taxes and a winery manager might be tempted to question the ROI for undertaking a consumer direct strategy. Such thinking would be a mistake, as a deeper look shows the regulatory landscape for direct shipments to consumers is not as frightening as it first appears, especially when set against the tremendous potential benefits of shipping direct to consumer.  Continue »

Time Posted: Sep 15, 2014 at 8:00 AM
Sheri Hebbeln
 
September 12, 2014 | Sheri Hebbeln

Why DTC is Becoming More Essential for Wineries

As the business of selling local wine becomes much more than a regional phenomenon, the process of being able to sell on a national scale gets more complicated.  Continue »

Time Posted: Sep 12, 2014 at 8:30 AM
Sheri Hebbeln
 
September 11, 2014 | Sheri Hebbeln

Your mobile wine store should be well designed.

When creating your online wine store, it is essential to make it accessible to mobile device users.  Continue »

Time Posted: Sep 11, 2014 at 8:15 AM
Karin Ballestrazze
 
September 10, 2014 | Karin Ballestrazze

Creating a Persistent Shopping Cart

It's a well-known fact that when customers visit an ecommerce site to shop for goods the first time, they don't always make a purchase.  Continue »

Time Posted: Sep 10, 2014 at 11:45 AM
Sheri Hebbeln
 
September 9, 2014 | Sheri Hebbeln

How Droughts and Laws are Affecting California Wineries

The state of California, home to America's leading wineries, is more prone to severe changes in the environment.  Continue »

Time Posted: Sep 9, 2014 at 6:30 AM
Sheri Hebbeln
 
September 8, 2014 | Sheri Hebbeln

Why SEO Still Matters in Wine Ecommerce

You may have a great online wine store running, but traffic has been stable and consistent.  Continue »

Time Posted: Sep 8, 2014 at 7:45 AM
Sheri Hebbeln
 
September 5, 2014 | Sheri Hebbeln

Looking at the Statistics That Matter to Wineries

Wineries in today's industry have much to take into consideration for their businesses to grow.  Continue »

Time Posted: Sep 5, 2014 at 12:00 PM
Sheri Hebbeln
 
September 4, 2014 | Sheri Hebbeln

Why Personalization Matters a Great Deal for Online Retail

A wine merchant should know his or her customers well.  Continue »

Time Posted: Sep 4, 2014 at 2:46 PM

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