A loyalty program for customers using WineDirect's Vin65 Platform
Sell More Wine. Increase Purchase Frequency. Build Customer Loyalty.
46Brix is a “members only” program for customers of WineDirect’s Vin65 commerce platform. For an annual fee of $79.00, your member’s ground shipping is covered on orders of two or more bottles of wine from any of our participating wineries.
46Brix tracks member purchases across wineries and presents the "shipping included" option at checkout. You benefit by driving reorders and extending the lifetime of your club members, increasing frequency and loyalty with ALL of your existing customers, deriving new revenue streams, expanding your market and gaining high-quality NEW wine buyers. And, best of all, 46Brix drives traffic to your tasting room.
Though this program is new, the wineries that have implemented 46Brix have seen sales growth of 77% as compared to sales prior to joining the program.
To view our growing list of participating wineries, please click here.