Learn how our technology solutions can best address your needs and drive growth for your winery.
Shipping Incentives: How to offer them without breaking the bank.
The title of this article may sound like a bit of a misnomer. Is there really a way to offer shipping incentives on wine, of all products, or worse yet “free shipping” without breaking the bank?
But before we get to that, we should first ask the question: Are Incentives Really Necessary?
What to look for when seeking a winery DTC fulfillment partner.
Companies like Amazon and Zappos have set the bar for both customer service and speed of delivery, which means that in order to succeed in direct sales, it's important to emulate the experience your customers would receive from these masters of online retail. To do that, you need a fulfillment partner whose primary areas of focus are innovation, technology, speed of delivery and service execution.
Basic Strategies for Selecting DTC State Access
In size and importance, DTC sales are a growing revenue channel for wineries, particularly those looking to take advantage of increased access to interstate markets by leveraging the explosion of the internet and social media. Yet the cost of licensing can be prohibitive for some wineries. We example three strategies for growing your DTC business by carefully selecting the states you obtain permits in.
Basic Marketing Principles – DTC Best Practices
While uncertain economic times may make it tempting to pull back on marketing spend or concentrate resources on the latest and greatest trend, it’s worth remembering that huge benefits can often be gained by focusing on the basics. The essence of marketing is to understand the needs of your customers and develop a plan for meeting those needs.
Creating a Great Customer Experience in Ten Easy Steps
With the huge rebirth of “Word of Mouth” marketing that has resulted from the evolution of social media; the success of your business depends on the customer experience now more than ever before. Ideally, you want to build an ongoing relationship with the customer, because if the customer is engaged, he or she will be more likely to buy your wines and refer friends to you in the future.