DTC Napa Roadshow

We're bringing our DTC roadshow home to the Napa Valley!

Registration for this event is full. 


The Meritage Resort & Spa

875 Bordeaux Way (map)
Napa, CA  94558

April 21, 2016
8:30am - 1:30pm (Registration 7:30-8:30am)

Continental breakfast will be served before the event.  A buffet lunch will be served afterwards.

Registration is limited to 200 guests, on a first-come, first-served basis. A separate registration for each attendee is required. 




Taj Eldridge, CEO, ILTG Media (parent of www.ilikethisgrape.com)

Bridging the Gap Between Mainstream Wine Marketing and Modern Culture
Taj illustrates how to approach wine marketing from a modern wine lovers standpoint, including elements of fashion, film, food and music.

Adam Ivor, Co-Founder, Gliding Eagle

Chinese Tourism: The Boom in Wine Country
Adam discusses marketing to Chinese wine consumers, including overcoming cultural barriers and easing the logistics when shipping DTC in China.

Jim Agger, VP Business Development, WineDirect

The Next Generation of Customer Experiences
Jim will dive into mastering the customer experience for the next generation of wine drinkers. Learn strategies around email lists, increasing AOV and loyalty programs.

Sonyia Grabski, Consultant

Secrets of a Successful Tasting Room
Sonyia knows the tasting room experience inside and out. Learn key metrics for data capture, follow-up and selling more wine to your customers.

Michael Wright, Regional Product Marketing Manager, Facebook

Connecting People With Your Winery
Michael will tell us what people-based marketing is, the connections it brings us and how you can make it a reality for your winery.

Tod Nielsen, Executive Vice President, Salesforce

Connecting With Consumers
Looking outside the wine industry, Tod will explore new ways to connect to consumers.






Angela Hernandez

Wine Club & Logistics Manager, Lede Family Wines

Panelist - Growing DTC


Ashley Ragovin

Hospitality Consultant, POUR-THIS.COM

Panelist - Growing DTC


Miryam Chae

Director of DTC, Constellation Brands

Panelist - Growing DTC

Nadia Kinkade

Director of Consumer Sales, Cornerstone Cellars

Panelist - Growing DTC



Welcome & Moderators


Joe Waechter

CEO, WineDirect


Brent Johnson

VP Ecommerce, Vin65



Jena Domingue

Director of Sales, WineDirect

Moderator - Panel Discussion

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