Performance
Speed sells. Slow sites mean lost opportunities.
According to Get Elastic, a popular eCommerce blog, nearly half of the visitors to your website will abandon if they perceive your pages to load too slowly. In fact, Forrester Research found that 47% of visitors expect a web page to load in 2 seconds or less and 75% would be less likely to return following a bad experience. When comparing solutions, we believe it is vitally important, not only that you ask about server responsiveness and downtime issues, but that you seek references from the provider’s current clients. After all, slow loading or non-responsive pages don’t sell wine.
We’ve taken a number of steps to ensure quick response times:
- Data that doesn’t change often is cached rather than loaded from a database. This makes the webservers much more responsive.
- Images are resized and optimized. If you upload an image to a page, and then resize that image, we’ll use a script to resize and recompress the native file.
- Files are pushed to the cloud (Amazon’s cloud that is). Currently, all global assets sit in the cloud and CSS files and JavaScript files are served from the cloud. In the future, more files will be pushed to the cloud. Feel free to ask us how this works, and how it has a substantial and positive impact on page load time.
As we approach this year’s major sales peaks, we are prepared for the large increase in traffic that is to be expected. We use traffic monitors which test our servers every 3 minutes, and we are alerted if any problems arise.
If your eCommerce site is lagging or slow to load, please contact us to discuss the WineDirect eCommerce solution.
