Direct-to-Trade
Sell Directly to the Trade via Your Own Website
WineDirect’s Direct-to-Trade program provides an innovative and fully compliant solution to the challenges of wine distribution in the U.S. today. Our virtual distribution platform allows you the ability to sell directly to restaurants and retailers, in the same way you sell to consumers – online or via phone, in a direct engagement.
The Benefits of Direct-to-Trade
- Access to nearly 50% of the U.S. Wine Consuming Marketplace: WineDirect’s proprietary, patent-pending system makes selling direct legal in 12 states: Arizona, California, Connecticut, District of Columbia, Florida, Illinois, New York, Ohio, Oregon, Vermont, Washington, and Wyoming. We continue to evaluate new opportunities and will expand the number of states open for Direct-to-Trade sales in the near future. Please note, that available states vary depending upon the type of license you hold.
- Control of Your Brand Message: Because you find and select the trade accounts you would like to work with, direct interaction with them allows you to present your story, your winery, and your wines with consistency and integrity.
- Increased Market Share and Brand Awareness: Selling Direct-To-Trade allows for easy and quick market penetration, both economically and effectively increasing account placements and consumer exposure.
- Control of Your Wine Offerings: You are in full control of the wines you sell, in the states and trade accounts you target, and at the price you set. The Direct-to-Trade program delivers increased margins versus the three tier distribution model.
- Efficiency: Streamlined order placement allows you to collect detailed account sales histories, strengthening marketplace knowledge and trade direct relationships to effectively move more wine.
