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Sheri Hebbeln | CFO

Sheri brings more than 20 years of experience in finance and online marketing to WineDirect, with 11 years of that in the wine industry.  Her roles at WineDirect have included partner relations, product development, VP of Marketing, and most recently CFO. Before joining WineDirect in 2008, Sheri was a co-founder of eWinery Solutions where, as VP of Client Services and Controller, she helped grow the company from startup to one of the major players in winery eCommerce. She was also a member of the management team at Custom Wine Source, an online retailer of personalized wine.

Prior to entering the wine industry, Sheri started her own company, a clicks and mortar retail company which specialized in luxury European d├ęcor. Founded in 1997, her company was one of the original online retailers in that business market.

Sheri began her career as a CPA with a regional public accounting firm, later moving to Wall Street, where she worked in the Securities Industry Division of The Bank of New York. She holds a BBA in Accounting from the University of Iowa, and an MBA in Finance from Duke University.

In her free time, Sheri enjoys hiking in the Bay Area or the Sierras with her family, taking in the spectacular views with a little wine and cheese.

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