Karin Ballestrazze | Senior VP Fulfillment Operations
Karin is the Senior VP of Fulfillment Operations. She is responsible for all aspects of our fulfillment operations at our three facilities. Karin brings 20 years of diversified customer service, operations, marketing, and technology experience to WineDirect, a background which has enabled her to build a team capable of delivering a “best in class” experience to our customers. She has the ability to champion change and has experience with project management, process development, partner and client relationships.
Before joining WineDirect, Karin spent 16 years at marketing agency 360 Group, in roles which included customer service, Technical Services Manager, and liaison between sales, marketing, and development. Among her many areas of interest and expertise are eCommerce and customer relationship management (CRM) technology.
In her free time, Karin enjoys entertaining, taking long walks with her dog, weekend getaways, and spending time at the lake with her family.